Conversation-Driven Websites

Your website speaks.
Does it answer back?

Most B2B websites display information and stay silent. ROFFI builds sites that listen, answer, and capture leads — and we add that capability to existing sites too.

See what we do
Software · Web Design · Consulting
Built around real conversations
Powered by Cloop Connect
yourcompany.com — powered by Cloop Connect
Your existing website
B2B Software Solutions
Ask us anything
How much is the enterprise package?
Enterprise packages start at €800/mo and include dedicated onboarding, SLA, and custom integrations.
Source: Pricing → Enterprise
Do you integrate with Salesforce?
Yes — native Salesforce integration is included in all packages above Starter. Setup takes about 30 minutes.
Source: Integrations → CRM

Your website works hard
to get visitors.
Then it goes silent.

70%

of B2B buyers make decisions before speaking to sales. Your website is already having that conversation — you are just absent from it.

~0

of visitors leave a question. You never know what they wanted, what stopped them, or where they went.

24/7

— when visitors need answers. Your sales team is not available. A conversation-driven site is.

What we do

Three ways ROFFI makes your website do more

Whether you need software for an existing site, a complete rebuild, or want to understand where customers drop off — we have a starting point.

💬
Software

Cloop Connect

Your visitors ask at 10 PM on a Tuesday. Your sales team is asleep. Cloop answers — accurately, without guessing, always citing your own content. Every buying signal is automatically captured and sent to your CRM. Live on any site, in one week.

Standalone setup from €990 · live in a week
See details
🏗️
Service

Conversation-Driven Web Design

Most agencies paste a chatbot onto a page designed for reading and call it conversation. We do the opposite — we start with the questions your customers actually ask and build the entire site around them. Cloop Connect is the architecture, not an add-on. Result: leads that emerge naturally from genuine dialogue.

Projects from €6,000 · incl. Cloop Connect
See details
🔍
Consulting

Customer Journey Audit

Before you redesign or buy new software — do you know why visitors actually leave? We map your entire customer journey, find exactly where customers drop off, and provide a prioritized action plan you can act on immediately. Fixed price, ready in two weeks.

Fixed price €2,500–5,000 · report + review included
See details

Your content.
Their questions.
Instant answer.

Cloop Connect is a website chat agent built by ROFFI. It reads your own pages and answers visitor questions — every answer citing a source, so no guessing or made-up answers. It operates as a sidebar on your site, always visible, never intrusive.

01

Connect your site

Paste your URL. Cloop reads your pages, services, pricing, and FAQ automatically.

02

Cloop learns your content

Trained only on your words. It speaks with your voice and answers only from your published content.

03

Every visitor gets an answer

Instantly, around the clock. Buying signals are recognized and leads are sent automatically to your CRM.

€990standalone setup · included free with web design projects

See details
🎯

Capture silent leads

Visitors who would have left without a trace now leave a question — and their contact details.

No hallucinations

Every answer states its source. Cloop answers only based on your content — nothing made up.

📊

Tells you what they want

See every question your visitors ask. Genuine insight into what your content doesn't cover.

Live in a week

One embed code, no development needed. ROFFI handles the setup with you.

🌍

Multilingual

Answers in the visitor's language. Finnish, English, Swedish, and all major European languages.

🔗

CRM Integration

Leads identified by Cloop are sent automatically to your CRM — no manual work.

Traditional Website

Visitors read, then leave
Questions go unanswered
You never know what they wanted
Chatbot feels like an afterthought
Leads fill a form — if motivated enough

Conversation-Driven

Visitors ask, get answers, stay
Every question is answered instantly
You see exactly what they needed
Conversation is the core experience
Leads emerge naturally from dialogue

Built for
dialogue
from the ground up.

Most companies paste a chat widget onto a site designed for reading. ROFFI does the opposite — we start with the conversations your customers want to have and build the site around them. Cloop Connect is part of the architecture from the first draft.

  • Conversation architecture designed before the first pixel
  • Cloop Connect natively integrated, not added later
  • Content built around questions visitors actually ask
  • Lead capture built-in as part of the conversation flow
  • Designed for B2B sales cycles, not vanity metrics
from €6,000scope-based · includes Cloop Connect setup

See details

Find out where
customers
drop off.

Before you redesign or add software, it's good to know exactly what is broken. The Customer Journey Audit maps your entire visitor journey — from first click to lost lead — and tells you exactly where the gaps are and what to do about them.

🗺️

Visitor Journey Mapping

We track the entire journey from landing to exit. Where do visitors spend time, where do they leave?

Unanswered Question Analysis

We identify questions your content doesn't answer — silent reasons why visitors leave.

📋

Prioritized Action Plan

A clear list of measures prioritized by impact. What to do first, what has the biggest effect.

💬

Cloop Readiness Assessment

Is your content ready to run a chat agent? We tell you what needs updating before launch.

Customer Journey Audit
€2,500–5,000
Fixed price · 2 weeks · report + review included
Complete visitor journey analysis
Content gap identification
Conversion barrier mapping
Prioritized action plan
Cloop readiness assessment
2-hour review session with your team
See details

Price varies by company size. Contact us for a quote.

Who is it for

Built for companies where
the website is part of sales

B2B Companies

Your website should be your best salesperson

If prospects visit your site before talking to your team, you are already having a sales conversation — you are just absent from it. ROFFI changes that.

  • Long sales cycles with multiple decision makers
  • Technical products or services involving many questions
  • High-value deals where a lost lead matters
  • Teams where salespeople cannot be available around the clock
Web Design Agencies

Offer your clients something no one else does

Add conversation-driven design and Cloop Connect to your service offering. ROFFI handles the technical setup — you deliver a smarter, more valuable site to your client.

  • White-label Cloop Connect for your clients
  • ROFFI handles back-end setup and integrations
  • You maintain the client relationship
  • Revenue share model available
TJ
Tapio Junes
Founder, ROFFI Oy
15+ years of helping B2B companies turn their websites into real sales tools.
We saw the same situation over and over — companies spent money on traffic and then silently lost those visitors because the site couldn't answer a simple question. That's why we built Cloop Connect, and that's why we design sites conversation-first.
Tapio JunesFounder of ROFFI · tapio@rof.fi
FAQ

Frequently Asked Questions

Does Cloop Connect invent answers?
No. Cloop answers only from your published content — never from general knowledge. Every answer includes a citation, so visitors can verify the answer. If Cloop doesn't know, it says so.
How long does setup take?
Most clients are live in a week. You add an embed code to your site and Cloop reads your content automatically. ROFFI handles the configuration with you — no developer needed on your side.
What languages does Cloop support?
Cloop automatically answers in the visitor's language. It supports Finnish, Swedish, English, German, French, and all major European languages.
Does it work with my existing site?
Yes — Cloop works with any website. WordPress, Webflow, custom solutions, anything. It reads your published content via URL, so no CMS integration is required.
What is included in the web design service?
A complete site designed and built around conversation — content architecture, design, development, and Cloop Connect integrated from the start. We scope each project individually, starting from €6,000.
Where do I start if I'm not sure which service fits?
Book a free 30-minute call with Tapio. We'll look at your current site together and recommend the right starting point — whether it's an audit, adding Cloop, or a complete rebuild.

Ready to get your
website to answer back?

Book a free call with Tapio. We'll look at your site together and find the right starting point.

tapio@rof.fi
No commitment. We respond within 24 hours.