Conversation-centric websites

Your website talks.
Does it answer back?

Most B2B websites show information and go silent. ROFFI builds websites that listen, respond and capture leads — and we add that capability to sites that already exist.

See what we do
Software · Web design · Consulting
Built around real conversations
Powered by Cloop Connect
yourcompany.com — powered by Cloop Connect
Your existing website
B2B Software Solutions
Ask us anything
What's your pricing for enterprise?
Enterprise plans start at €800/mo and include dedicated onboarding, SLA and custom integrations. Happy to walk you through it.
Source: Pricing → Enterprise
Do you integrate with Salesforce?
Yes — native Salesforce integration is included in all plans above Starter. Setup takes about 30 minutes.
Source: Integrations → CRM

Your website works hard
to get visitors in the door.
Then it goes silent.

70%

of B2B buyers make their decision before ever talking to sales. Your website is already having that conversation — you're just not part of it.

~0

of your visitors leave a question behind. You never know what they wanted, what stopped them, or where they went.

24/7

is when visitors need answers. Your sales team isn't available. A conversation-centric website is.

What we do

Three ways ROFFI makes your website work harder

Whether you need software added to an existing site, a full rebuild, or to understand where customers are dropping off — we have a starting point.

💬
Software

Cloop Connect

A chat agent that answers visitor questions from your own content — with source references in every reply. Add it to any existing website in a week.

Standalone setup from €990
Full details → Full details → Full details → Full details →
🏗️
Service

Conversation-Centric Web Design

We design and build your website from scratch around dialogue — not pages. Cloop Connect is baked in from day one, not bolted on after.

Projects from €6,000
Full details →
🔍
Consulting

Customer Flow Audit

We map your visitor journey, find exactly where customers drop off, and deliver a prioritised plan to fix it — in two weeks, at a fixed price.

Fixed price €2,500–5,000
Full details →

Your content.
Their question.
Instant answer.

Cloop Connect is a website chat agent built by ROFFI. It reads your own pages and answers visitor questions — with a source reference in every reply so there are no guesses and no made-up answers. It runs as a sidebar on your site, always visible, never intrusive.

01

Connect your website

Paste your URL. Cloop reads your pages, services, pricing and FAQs automatically.

02

Cloop learns your content

Trained entirely on your words. It speaks in your voice and only answers from what you've published.

03

Every visitor gets answers

Instantly, 24/7. Buying signals are detected and leads are pushed to your CRM automatically.

€990standalone setup · included free in web design projects

🎯

Captures silent leads

Visitors who would have left without a trace now leave a question — and a contact.

No hallucinations

Every answer cites its source. Cloop only answers from your content — nothing invented.

📊

Tells you what they want

See every question your visitors ask. Real insight into what your content is missing.

Live in a week

One embed code, no development needed. ROFFI handles the setup with you.

🌍

Multilingual

Responds in the visitor's language. Finnish, English, Swedish and all major European languages.

🔗

CRM integration

Leads detected by Cloop are pushed to your CRM automatically — no manual work.

Traditional website

Visitors read, then leave
Questions go unanswered
You never know what they wanted
Chatbot feels like an afterthought
Leads fill a form — if they're motivated

Conversation-centric

Visitors ask, get answers, stay
Every question answered instantly
You see exactly what they needed
Conversation is the core experience
Leads surface naturally through dialogue

Built for
dialogue
from day one.

Most companies bolt a chat widget onto a website designed for reading. ROFFI does it the other way — we start with the conversations your customers want to have, then build the site around them. Cloop Connect is part of the architecture from the first sketch.

  • Conversation architecture planned before the first pixel
  • Cloop Connect integrated natively, not added as an afterthought
  • Content structured around the questions visitors actually ask
  • Lead capture built into the conversation flow
  • Designed for B2B sales cycles, not vanity metrics
from €6,000scope-based · includes Cloop Connect setup

Find out where
customers are
dropping off.

Before redesigning or adding software, it helps to know exactly what's broken. The Customer Flow Audit maps your entire visitor journey — from first click to lost lead — and tells you precisely where the gaps are and what to do about them.

🗺️

Visitor journey mapping

We trace the full path from landing to leaving. Where do visitors spend time, where do they bail?

Unanswered questions analysis

We identify what questions your content fails to answer — the silent reasons visitors leave.

📋

Prioritised action plan

A clear list of fixes ranked by impact. What to do first, what has the biggest effect.

💬

Cloop readiness assessment

Is your content ready to power a conversation agent? We tell you what needs updating before going live.

Customer Flow Audit
€2,500–5,000
Fixed price · 2 weeks · report + readout included
Full visitor journey analysis
Content gap identification
Conversion bottleneck mapping
Prioritised action plan
Cloop readiness assessment
2h readout session with your team

Price varies by company size. Contact us to confirm your quote.

Who it's for

Built for companies where
the website is part of the sale

B2B companies

Your website should be your best salesperson

If prospects visit your site before ever talking to your team, you're already in a sales conversation — you're just not part of it. ROFFI changes that.

  • Long sales cycles with multiple decision makers
  • Technical products or services with lots of questions
  • High-value deals where one lost lead matters
  • Teams where sales can't be available around the clock
Web agencies

Offer your clients something nobody else does

Add conversation-centric design and Cloop Connect to your service offering. ROFFI handles the technical setup — you deliver a smarter, higher-value website to your client.

  • White-label Cloop Connect for your clients
  • ROFFI handles back-end setup and integration
  • You keep the client relationship
  • Revenue share model available
TJ
Tapio Junes
Founder, ROFFI Oy
15+ years helping B2B companies turn their websites into real sales assets.
We kept seeing the same thing — companies spending money on traffic, then losing those visitors silently because the website couldn't answer a simple question. That's why we built Cloop Connect, and why we design websites around conversation first.
Tapio JunesFounder of ROFFI · [email protected]
FAQ

Common questions

Will Cloop Connect make things up?
No. Cloop only answers from your own published content — never from general knowledge. Every reply includes a source reference so visitors can verify the answer. If Cloop doesn't know, it says so.
How long does setup take?
Most customers are live within a week. You add one embed code to your site and Cloop reads your content automatically. ROFFI handles the configuration with you — no developer needed on your side.
What languages does Cloop support?
Cloop responds in the visitor's language automatically. It supports Finnish, Swedish, English, German, French and all major European languages.
Does it work with my existing website?
Yes — Cloop works with any website. WordPress, Webflow, custom builds, anything. It reads your published content via URL, so no CMS integration is needed.
What's included in the web design service?
A full website designed and built around conversation — content architecture, design, development and Cloop Connect integrated from day one. We scope each project individually, starting from €6,000.
Where do I start if I'm not sure which service fits?
Book a free 30-minute call with Tapio. We'll look at your current site together and recommend the right starting point — whether that's an audit, adding Cloop, or a full rebuild.

Ready to make your
website talk back?

Book a free call with Tapio. We'll look at your site together and find the right starting point.

[email protected]
No commitment. We reply within 24 hours.